Sometimes the booking fees are just too high for the smaller operators to advertise themselves through the Internet. And it can be a bit harder for consolidators to keep track of smaller businesses compared to big chains that have their own operational databases shared with the advertiser. That's why you typically run into large hotel chains when looking for a place to stay online.

Some smaller businesses consider building their own websites to attract clients, however, we all know that working with a large consolidator is much more effective than promoting a single site (on airline tickets or any other service) trough search engines (which quite few small hotels consider doing). So building up a network of relations with complementary services, like travel agencies, booking services, hotel directories, airline tickets agencies, local tourist portals, online hotel lists and other is very important. Besides, small hotel websites should provide a possibility of booking right on their home page with Book No and Reservation buttons placed on all pages of the website.

Independent studies have shown that the majority of Internet surfers won't book a room at a hotel that doesn't provide real time online booking. This is a rich food for though if a small hotel want to make it big with going online. Providing relevant information on the available rooms and the rates online can make a hotel very popular among potential visitors. Working on the site's search engine optimization is another thing to consider for small hotel owners, as the more relevant your website is to online searches the more potential clients you will gain with your site.